Identity & Branding Action Team
Introduction:
The Identity and Branding Action Team meets one time every 3-4 weeks to share project ideas and advance projects already in-work. From there, volunteers select the projects they want to be involved in and work/partner with their co-volunteers, the broader community, the business community, local governments, non-profits, contractors, artists, and more, to develop plans and implement action that achieves the desired outcome.
If you have ideas to help select and advertise the Molalla area identity and/or brand please contact one of the co-chairs to share it, or come to the next meeting and share it with the group!
It is never too late to join this effort and serve your community; the commitment is minimal, but your impact may be tremendous… you can join for just one project or more, it’s up to you. Just contact either Team Co-Chair (email included below), or email communityplanner@cityofmolalla.com.
Mission:
The Identity and Branding Action Team is focused on identifying and implementing an appealing, cohesive, community identity/brand. This can take many forms, but generally includes a design theme, slogan, and a branding and marketing plan. Once a brand/identity has been identified, the mission of this team will change to implementing that brand in creative ways.
Committee Co-Chairs:
Brad Berzinski – brad.berzinski@molallariv.k12.or.us
Pamela Lucht – pamela@nwtransplants.com
Next Meeting:
Topic: All ED Team Meeting
Time: Aug 10, 2021 06:30 PM Pacific Time (US and Canada)
Join Zoom Meeting
Meeting ID: 936 8154 7285
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Current Projects In-Work:
- Research and Identify a Cohesive Community Identity & Brand
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As of May 25, 2021 the Identity and Branding Team is working on creation of an initial draft of a positioning statement that addresses the following areas:
-What makes Molalla unique?
-What will you find in Molalla?
-Who will enjoy Molalla?
-Key Messages: Ideally no more than 3-4 messages that capture the highlights of Molalla.
